2012 Ford Focus

2012 Ford Focus

Ford today unveiled its next generation Ford Focus global platform. With the new Focus, Ford is hoping to seize more of compact car market (known as the “C segment” outside the U.S.) from competing models like the Honda Civic, Chevy Cobalt, and Toyota Corolla.
The foundation of the new platform is technological innovation. The new global platform Ford Focus will receive the company’s EcoBoost four-cylinder turbocharged direct injection (DI) engines. European customers will have the option of getting either a 1.6-liter EcoBoost gas engine or an improved Duratorq TDCi common-rail diesel engine. U.S. customers won’t get the diesel, but they will get a 2.0-liter EcoBoost gas engine that features DI and Twin Independent Variable Camshaft Timing (Ti-VCT). The new engines should provide a bit more horsepower (the 2.0-liter North American engine adds an extra 20 hp compared to its predecessor). They also should provide 10 to 20 percent gains in fuel economy (a bit over 10 percent, in the North American engine’s case).

 2012 Ford Focus

The North American Focus will also get Ford’s new dual-clutch six-speed Ford PowerShift automatic transmission. The new transmission offers additional fuel economy savings of about 9 percent. It replaces the manual parts — torque converters, planetary gears and oil pumps — found in standard automatics, with a more efficient system that electrically controls the clutch.

The new Focus also may be the first non-hybrid auto to get stop-start technology in the U.S., according to AutoBlog. This technology allows the vehicle to shut off the engine when stopped, saving fuel, particularly in urban settings. Ford is targeting a 40+ mpg fuel economy with the stock variant, similar to GM’s Chevy Cruze, a key competitor.

A new Electric Power Assist Steering (EPAS) system has also been added, which Ford says will offer “pure and precise responses at high speed.” The new car also gets a new Dynamic Cornering Control system, which Ford says will yield reduced understeer, improved traction and better turn-in. Together, Ford says these technologies make a vehicle that is both more fun to drive and safer.

Better materials also make the new vehicle safer. The new vehicle uses steel for 55 percent of the body shell and ultra-high strength and Boron steels in 26 percent of the vehicle’s structure. Those improvements pay off in cold hard numbers; the new Focus sports a 25 percent greater rigidity than the current North American Focus.

 2012 Ford Focus

The new Focus will also get Ford’s new MyFord Touch infotainment system. The new system, which we extensively covered at CES 2010, includes a WebKit browser, canned text messaging, voice-commanded climate controls, improved voice commands, smart phone application APIs (including for voice commands), and more.
Ford feels that its new Focus design is also very stylish. It calls the vehicle’s artistic direction “Kinetic Design”. Ford’s press release brags, “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly telegraphs the rewarding driving experience that awaits customers when they take to the road.”

 2012 Ford Focus

 The base variety of the new Focus will be offered in hatchback and sedan forms. It will be accompanied by the European C-Max and Grand C-Max which will be landing in the U.S. sometime in 2011 and fall under the Focus global design platform.

The next generation Ford Focus won’t go on sale until the 2012 model year (2011). Hybrid and battery electric variants should be coming in the 2013 model year (2012) — Ford has not committed to hard time frames for their launch. The electric variant is expected to get 80-100 miles on a charge. At a recent press event, DailyTech spoke with Ford executives, including CEO Alan Mullaly on their upcoming EV and the company’s desire to avoid the temperature-related problems of competitor GM’s 2011 Chevy Volt EV.

 2012 Ford Focus

To achieve that, Ford gave the sedan a more sophisticated, upscale and sporty look than the budget-minded model it replaced. The automaker also packed the sedan with available smart features and technologies such as active park assist, Sync, MyFord Touch, HD Radio with iTunes tagging, torque vectoring control, a rear-view camera and keyless intelligent access with push-button start. Ford hopes that technologies such as these will help buyers move from either larger and typically more equipped vehicles, or even luxury vehicles into the more economical and compact Focus sedan.
Inside the Focus, Ford has updated the materials and design language to provide a much more upscale feel and layout. Materials, although not all soft-touch, are certainly more finger-friendly than the outgoing model. Design language also appears to follow the trend of upcoming Ford products for the North American market – especially true in the dash with the future fleet-wide integration of MyFord

 2012 Ford Focus

Pricing structure
The 2012 Focus Sedan S starts at $16,270 plus a $775 destination charge. While one would think the base price would be higher than the outgoing model, it is actually a few hundred dollars lower - at least for the base S sedan.
The Focus Sedan's price is spot on with the competitive Chevrolet Cruze ($16,275) but $820 more than a Mazda Mazda3 or Toyota Corolla ($15,450) and $465 more than a Honda Civic ($15,805).
At first glance, the price premium might seem a bit surprising, but Ford is intent on taking its Focus a little more upmarket than the competition and justifies the price premium with additional content and strong driving dynamics.

 2012 Ford Focus

 Like its Fiesta stablemate, the new Focus makes extensive use of high-strength, ultra high-strength and Boron steel for added rigidity and crash performance. Ford says that the torsional rigidity is increased by 25 percent compared to the outgoing model thanks to the stronger steel.

Ford also says that 55 percent of the body shell, and over 26 percent of the Focus’ structure is formed with ultra-high strength and Boron steel, helping to reduce weight and provide more safety over traditional steel.

 2012 Ford Focus

 Ford stuck with a 2.0-liter four-cylinder engine for the all-new Focus, but the latest engine is vastly improved and features a combination of Twin Independent Variable Camshaft Timing (Ti-VCT) and direct injection. Ford says these changes increase power over the previous 2.0-liter Duratec by more than 20 horsepower while providing more than a 10 percent gain in fuel economy.

Total horsepower is now rated at 160 horsepower and 146 lb-ft of torque. This technology-packed powerplant comes mated either to a five-speed manual transmission or a six-speed PowerShift automatic.
The PowerShift dry dual-clutch six-speed automatic marks the second application for Ford's newest transmission, following its introduction in the smaller Fiesta. This transmission can reduce fuel consumption by as much as 9 percent when compared to the outgoing four-speed automatic transmission.

 2012 Ford Focus

 2012 Ford Focus